354 Kent Lane Madison, WI
Ansonia identified the opportunity to reposition this 122-unit property that had been self-managed by a long-time owner. Ansonia recognized the location just off a Beltline Highway interchange and unusually large and well-designed floor plans offered enduring advantages, and created a plan to contemporize and upscale this asset. Common hallways were completely renovated within the first 90 days with new carpet, trim and paint, and energy efficient LED lighting. A remodeled leasing center, new signage and logo, new site lighting and additional landscaping combine to refresh its visual appeal to prospects and residents alike. A program to upgrade kitchens and baths with new cabinets, lighting and accessories as units “turn” comprises the final prong of the repositioning program.